POCO C40 Launches into a Summer of On-the-go Entertainment

POCO C40 tops the entry-level segment in affordability, quality, and performance

Beijing, June 16, 2022 – POCO, a popular technology brand among the world’s young techies, today announced the global launch of POCO C40, to deliver quality on-the-go, budget-friendly entertainment experiences ready for the spring-summer season.  

Coming with impeccable dynamic performance, POCO C40 offers a massive high-capacity 6,000mAh battery and the biggest ever display on a POCO phone, for immersive viewing suited for an on-the-go lifestyle. It also couples outstanding audio-visual experiences with unbeatable affordability, not to mention specs that will delight everyday smartphone users, to position the POCO brand at the top of the entry-level segment.

“It’s our ardent hope that with POCO C40, smartphones are made more accessible and intuitive for beginners. The launch of POCO C40 is in part the fulfillment of a larger brand ambition, to be the best offering in the entry-level segment,” said Angus Ng, Head of Product Marketing at POCO Global. “We’re creating more options making consumer choices easier, and we simply won’t be beat in pricing and entertainment offerings.”

POCO C40: Excellent user experience at an unbeatable price 

POCO C40 is unbeatable in value for money while packing in segment-leading performance. Boasting a huge 6.71-inch LCD Dot Drop display, the largest display ever featured on a POCO smartphone, users are fully immersed in the POCO experience. Built with Corning Gorilla® Glass, the device is also scratch-resistant, making it the ideal companion for outdoor adventuring this summer.   

The display has a brightness rating of up to 400 nits, complemented with features such as Sunlight Mode Display which smartly sets screen brightness in proportion to exposed direct summer sunlight. Furthermore, Reading Mode switches the screen to a warmer color temperature, easier on the eyes to reduce eye strain during long reading sessions. POCO C40’s large screen and intuitive features make watching video, playing mobile games and even texting more accessible and to help kill time while traveling.  

POCO C40 boasts a whopping 6,000mAh battery, lasting more than two days on a single charge [1]. It also supports 18W fast charging to maintain high-grade performance throughout the day [2].

Compounding on features that make it an entertainment powerhouse, POCO C40 has added a powerful loudspeaker to enhance users’ overall experience. POCO C40’s speakers open up a world of vibrant sound for clearer phone calls, more expressive music listening, and captivating audio-visual experiences to stay up to date while on the go. 

The device is fitted with a dual back camera array, with a 13MP main camera and 2MP depth sensor, as well as a 5MP front camera. This setup comes with the added support of a wide range of innovative photography and videography features and modes, that capture each and every moment with clarity and precision. The 5MP front camera is perfect for selfies and video calls, while the 2MP depth sensor lens allows real-time depth detection for an undeniable aesthetic and quality in photo composition.  

Under the hood, POCO C40 carries JLQ Technology’s latest high-performance octa-core JR510 processor. Its mobile platform is built on an 11nm process with eight Cortex-A55 cores running up to 2.0GHz. POCO C40s young and vibrant design encapsulates a bigger and bolder look, and makes it more secure in your hands than ever before.  

Product Availability 

POCO C40 will come in three colors: POCO Yellow, Power Black, and Coral Green. It will also be available in two variants: 3GB + 32GB and 4GB + 64GB. About the price and availability, please check the information in local market.


[1] Data is based on internal testing. Actual results may vary.
[2] Data is based on internal testing. Actual results may vary.

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